History

CHO Nature is a French brand of natural and organic cosmetics without compromise, combining health, quality, efficiency, pleasure and elegance. CHO products offer you a moment of relaxation and (re)comfort with each use that will delight all your senses: sober and elegant packaging, captivating fragrances that you never get tired of, silky textures, and pretty poems that accompany you in this world of well-being. It is with great love that the brand designs its products so that each beauty appointment is a real moment of pleasure for both the skin and the mind.

THE MEANING OF CHO NATURE

CHO Nature is pronounced CHO Nature and represents the four components present in all living things.

• (C)arbone, for memory
• (H)ydrogen for the energy of oils and gestures
• (O)xygen for breathing
• (N)ature represents nitrogen, for protection

The living had to be the symbol of the brand because it is its essence. The products are made with natural ingredients and designed for the pleasure of the senses, the beauty of the skin and respect for health.

The story of CHO

When creating the brand, the primary motivation was the preservation of health.

Béatrice Dubois, during a discussion with her husband, Joseph Grivon, on the causes of the increase in cancers and diseases observed in their entourage and on the influence that certain chemical ingredients could have on the body, discovered the harmfulness of certain products in food and especially products that could be hidden at the back of her bathroom.

Following this awareness, Béatrice, accustomed to beautiful cosmetic brands from perfumeries, decided to turn to organic products. It was 2006 and she did not find in what was offered to her all the sensoriality and effectiveness of classic cosmetics. This is how Joseph, who has spent his entire career in different pharmaceutical laboratories, began to formulate some natural products from vegetable oils and essential oils for his wife. Béatrice and her friends immediately liked the products. Motivated by the desire to offer good and do good, Béatrice and Joseph embarked on the CHO Nature adventure in 2009 to be able to offer beautiful, non-toxic cosmetic products that their customers can use with complete confidence. In 2014, Anne-Sophie, their daughter, joined them to develop the company. Today, the company continues to evolve as a family, sharing the same values ​​and following the same guiding principle.