History

CHO Nature is a French brand of uncompromising natural and organic cosmetics, combining health, quality, effectiveness, pleasure, and elegance. CHO products offer you a moment of relaxation and (re)comfort with every use that will delight all your senses: simple and elegant packaging, captivating fragrances that you never tire of, silky textures, and beautiful poems that accompany you in this world of well-being. The brand designs its products with great love so that each beauty appointment is a real moment of pleasure for both the skin and the mind.

THE MEANING OF CHO NATURE

CHO Nature is pronounced CHO Nature and represents the four components present in every living being.

• (C)arbone, for memory
• (H)ydrogen for the energy of oils and gestures
• (O)xygen for breathing
• (N)ature represents nitrogen, for protection

Living things had to be the brand's symbol because they are its essence. The products are made with natural ingredients and designed to please the senses, enhance the beauty of the skin, and respect health.

The story of CHO

When creating the brand, the primary motivation was the preservation of health.

Béatrice Dubois, during a discussion with her husband, Joseph Grivon, on the causes of the increase in cancers and diseases observed in their environment and on the influence that certain chemical ingredients could have on the body, discovered the harmfulness of certain products in food and especially products that could be hidden at the bottom of her bathroom.

Following this realization, Béatrice, accustomed to beautiful cosmetic brands from perfumeries, decided to turn to organic products. It was 2006 and she did not find in what was offered to her all the sensoriality and effectiveness of classic cosmetics. This is how Joseph, who spent his entire career in different pharmaceutical laboratories, began to formulate some natural products from vegetable oils and essential oils for his wife. The products immediately pleased Béatrice and her friends. Motivated by the desire to offer goodness and do good, Béatrice and Joseph embarked on the CHO Nature adventure in 2009 to be able to offer beautiful, non-toxic cosmetic products that their customers could use with complete confidence.

In 2014, their daughter Anne-Sophie joined the family adventure. Having experienced skin problems at a very early age—psoriasis diagnosed at 13, then rosacea caused by conventional treatments—she became aware of the impact of chemical solutions on health. It was while testing one of the first treatments formulated by her father, a 100% natural oil for sensitive skin ( sensitive skin beauty oil ), that she discovered the benefits of high-quality, minimalist organic skincare. Convinced by the effectiveness of CHO Nature products, Anne-Sophie gradually became involved in the company throughout her studies at SKEMA Business School. A stint at L'Oréal gave her a broad-based view of the sector, but it was a trip between China and the United States that confirmed her deep-rooted desire: to commit to beauty that protects health and the planet. Listening to her intuition, she decided to return to her roots, called her mother from the other side of the world and said: "I want to join you and help CHO Nature grow alongside you." For more than ten years, she has passionately pursued this mission: to offer healthy, effective and nature-friendly care to help everyone feel good about themselves.

Today, the company continues to evolve as a family, sharing the same values ​​and following the same guidelines.