History

CHO Nature is a French brand of uncompromising natural and organic cosmetics, combining health, quality, effectiveness, pleasure, and elegance. CHO products offer you a moment of relaxation and (re)comfort with every use that will delight all your senses: simple and elegant packaging, captivating fragrances that you never tire of, silky textures, and beautiful poems that accompany you in this world of well-being. The brand designs its products with great love so that each beauty appointment is a real moment of pleasure for both the skin and the mind.

THE MEANING OF CHO NATURE

CHO Nature is pronounced CHO Nature and represents the four components present in every living being.

• (C)arbone, for memory
• (H)ydrogen for the energy of oils and gestures
• (O)xygen for breathing
• (N)ature represents nitrogen, for protection

Living things had to be the brand's symbol because they are its essence. The products are made with natural ingredients and designed to please the senses, enhance the beauty of the skin, and respect health.

The story of CHO

When creating the brand, the primary motivation was the preservation of health.

Béatrice Dubois, during a discussion with her husband, Joseph Grivon, on the causes of the increase in cancers and diseases observed in their environment and on the influence that certain chemical ingredients could have on the body, discovered the harmfulness of certain products in food and especially products that could be hidden at the bottom of her bathroom.

Following this realization, Béatrice, accustomed to beautiful perfumery cosmetic brands, decided to turn to organic products. It was 2006 and she did not find in what was offered to her all the sensoriality and effectiveness of conventional cosmetics. This is how Joseph, who spent his entire career in various pharmaceutical laboratories, began to formulate some natural products from vegetable oils and essential oils for his wife. Béatrice and her friends immediately liked the products. Motivated by the desire to offer goodness and do good, Béatrice and Joseph embarked on the CHO Nature adventure in 2009 to be able to offer beautiful, non-toxic cosmetic products that their customers could use with complete confidence. In 2014, Anne-Sophie, their daughter, joined them to develop the company and took over in 2022.

Today, the company continues to evolve as a family, sharing the same values ​​and following the same guidelines.