The benefits of beauty oils: interview with Béatrice Dubois, founder of CHO Nature
At CHO Nature , vegetable and essential oils are at the heart of our expertise. Thanks to our innovative oil bar concept, we have built a range of premium organic skincare products renowned for their exceptional quality and effectiveness. We interviewed Béatrice Dubois , founder of CHO Nature, to discuss the reasons that led her to make natural oils the basis of her cosmetic treatments.
Why did you choose natural vegetable oils to create your range of cosmetic treatments?
"I grew up in Grasse, the cradle of perfumery, alongside my grandmother who passed on to me her passion for plants and natural beauty recipes . This deep connection with nature made me aware of the benefits of vegetable oils very early on.
Over time, I noticed a rise in allergies and skin sensitivities, often linked to overly processed cosmetic products. So I wanted to offer a healthy and organic alternative , respectful of the skin and the environment. Vegetable oils were a natural choice: they contain no heavy metals or controversial substances, only carbon, hydrogen and oxygen – elements naturally compatible with our skin."
Beauty oils have been used for thousands of years. How are they still modern today?
" Vegetable oils have been used for over 7,000 years in beauty rituals around the world. Whether it's argan oil in Morocco , coconut oil in Polynesia or jojoba in South America, each region has taken advantage of its local resources to care for the skin.
What makes them particularly modern today is that science now confirms their effectiveness . Rich in essential fatty acids (Omega 3, 6 and 9), they strengthen the skin barrier, improve the skin's suppleness and protect it against external aggressions. They are real treasures of nutrition for the skin , without the need for preservatives or aggressive chemical ingredients."
What are the most popular or “star” oils in cosmetics today?
"There is no one oil that is better than another: each has its own specificities. Some are highlighted according to trends, but all have unique virtues . Current innovation is based on the art of combining them intelligently .
The oils are composed of 98% fatty acids and 2% precious compounds (vitamins A, E, C, K, enzymes, antioxidants, etc.). By combining them, we can create powerful synergies, adapted to each skin type. This is what we do at CHO Nature: we seek the perfect balance to offer effective and sensory care.
Can you really treat all skin types with vegetable oils?
"Absolutely. Thanks to oil blends, it is possible to formulate treatments adapted to all skin types, even combination to oily . For example, nigella oil (or black cumin), combined with certain purifying essential oils , regulates sebum production while soothing the skin.
At CHO Nature , we have even developed an eye contour treatment, based on four vegetable oils and two essential oils, designed for this sensitive and often reactive area."
Are beauty oils an asset for beauty salons?
"Yes, without a doubt. The demand for organic and natural cosmetics is constantly increasing. Customers are looking for healthier, more transparent products, free from controversial ingredients. Offering treatments based on natural oils in salons is therefore a real advantage.
In addition, quality vegetable oils – cold-pressed and carefully harvested – are high-end raw materials. They provide the skin with 100% active ingredients , unlike many creams that are mainly composed of water. This fully justifies their value, both in the salon and in home care.
Conclusion: why choose a CHO Nature beauty oil?
"Because it offers maximum effectiveness while respecting the skin's natural balance. Because it is composed of organic, pure, concentrated ingredients, and because it is the result of artisanal and scientific know-how . At CHO Nature, each oil is selected for its exceptional virtues and integrated into a formula that combines performance, safety and pleasure of use."
