Why I Created CHO Nature: A Story of Health, Conviction, and Beauty
My name is Béatrice Dubois and I am the founder of CHO Nature. This October, I would like to share a very personal story with you: the one that led to the birth of this human and entrepreneurial adventure. A story made of realizations, doubts, but also hope and determination.
When illness strikes around you
A few years ago, around my 45th birthday, my life took a turn. Several people in my inner circle were affected by cancer. Among them, many women with breast cancer. Seeing my friends go through the ordeal of illness was an immense shock.
I began to wonder, to look for explanations. Why such a resurgence of cancers? Why were so many women of my generation being struck?
It was at that moment that I discovered what I had not fully realized until then: the products we use every day, on our skin, in our homes, can contain harmful chemical ingredients.
The realization
Like many of you, I loved my cosmetics. The silky textures, the captivating fragrances, the creams and serums that promised youth and radiance… But when I started reading the labels more carefully, I discovered a reality I was not ready to accept: my favorite products contained substances suspected of being toxic, allergenic, or endocrine disruptors.
How could I continue to apply these creams to my skin, while I saw so many women fighting breast cancer? How could I treat myself with cosmetics if, in the back of my mind, I knew they could also pose a risk to my health?
That is where my quest began.
In search of an alternative
My decision was made: I wanted to change my habits and turn to organic cosmetics. I thought it would be simple, that I would just need to find organic, natural products, and that would be it.
But it was 2006, and the organic cosmetics market was not at all what it is today. The few existing brands offered products that, certainly, were more natural… but which sorely lacked what I loved about traditional cosmetics: the sensory experience and the visible effectiveness.
The textures were thick, the fragrances unpleasant, and the user experience often left much to be desired. I did not want to have to choose between health and pleasure. I wanted both.
The crazy idea: create my own brand
Since I couldn't find what I was looking for, and my husband knew his stuff, an idea germinated: what if we created it ourselves?
That is how CHO Nature was born. My ambition was simple but demanding: to offer healthy, sensory, and effective cosmetics. Cosmetics that respect both our health and our skin, without compromise.
I wanted to restore confidence in women by offering them treatments free of controversial ingredients, but which remain a pleasure to use every day.
The founding values of CHO Nature
From the start, I made clear choices:
· Exclude harmful chemical ingredients: no parabens, no phenoxyethanol, no silicones… only healthy and transparent active ingredients.
· Prioritize high-quality natural ingredients: pure plant oils, plant extracts, nourishing butters, always selected for their effectiveness.
· Combine health and pleasure: because taking care of yourself should be a moment of softness and pleasure, not a source of worry.
· Defend responsible cosmetics: respectful of the skin, but also of the environment and future generations.
CHO Nature was not just a brand. It was a response to my fears, my questions, and my desire to protect women.
And today?
Nearly twenty years after this realization, the path traveled is immense. Organic, natural cosmetics have become mainstream, and the voice of consumers demanding more transparency has been heard.
But my commitment remains the same as in 2006: defend authentic, caring, and uncompromising cosmetics. Because every gesture counts, every ingredient counts, and beauty should never come at the expense of health.
My message to you
If I decided to share my story today, it is because I deeply believe in the power of the choices we make every day. Choosing an organic and transparent treatment is not just taking care of your skin. It is also taking a step for your health, for your body, and for the future.
With CHO Nature, I want to offer you peace of mind: the one of knowing that you can treat yourself without fear, and that your cosmetics accompany you with softness and respect.
🌿 Thank you for taking the time to read my story. It is also yours, because it is thanks to you, to your trust and to your choices, that CHO Nature has existed for all these years.
With all my sincerity,
Béatrice Dubois
Founder of CHO Nature
